Free taster number 2 - how to find key bloggers, journalists,

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PR. How to master PR for start-ups - on a budget

FREE tasters

Free taster lesson - Case Studies (12:17)
Free taster number 2 - how to find key bloggers, journalists, publications (6:32)

Getting started

WELCOME - and how to use this course (2:27)
In the beginning - birth of the press release (2:22)

Become a VOICE IN YOUR INDUSTRY

Case studies (12:17)
Forward Features - how to find out what editors and portals plan to publish (5:59)
NOTES - Forward Features
How to find bloggers and journalists looking for YOUR input (6:32)
NOTES - Finding bloggers, journalists and magazines
Schmoozing Bloggers and the Press - little blue pills (9:56)
NOTES - Schmoozing the media
Your own, on-line News Room (3:21)
NOTES - your own online News Room

Understanding Keywords

Understanding Keywords (10:11)
NOTES - Understanding Keywords
Google's keyword planner (5:29)
NOTES - Google's Keyword Planner

Press Releases and White Papers

Anatomy of a Press Release (12:10)
NOTES - Anatomy of a Press Release
White Papers - Marketing's best kept secret (8:40)
NOTES - White Papers - marketing's best kept secret
Pseudo Press Releases (3:45)
NOTES - Pseudo Press Releases

Success metrics, online and off

Measuring for success (10:07)
NOTES - Measuring success online and off

It's a wrap

It's a wrap (2:05)

Teach online with

Free taster number 2 - how to find key bloggers, journalists, publications

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