PR. How to master PR for start-ups - on a budget
PR secrets to become the on-line and off-line ‘Voice’ in your sector - fast, and on the tightest budget
How to master PR for start-ups
Become the online and offline ‘Voice’ in your sector - fast
Two key strategies mark out successful start-ups from the also-rans. One is an effective online media strategy, the second is a strong PR strategy. Achieve both, and you will quickly become a trusted, respected ‘Voice in your Industry’. And both can be achieved on a very, very tight budget.
I’ve been involved in a number of start-ups, growing fledgling companies into multinational operations, and achieving their exit strategies. In this course I use real-life client examples from the software sector, including a four-man start-up that achieved free national and international prime-time TV coverage in its first 12 months. A going-nowhere software house that became world leader in the pharmaceutical sector. A husband and wife company that went on to a stock exchange flotation. Start-up security companies that both became leading multinationals.
I also believe this course will benefit freelance copywriters. That’s my profession and PR has been central to my client services.
- How to develop a professional online/offline media plan
- How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
- How to find journalists with a tight deadline ‘on heat’ for information on your specialization
- How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
- How to schmooze bloggers and the press
- How to create a story when there is no story
- How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
- Links to free software that will boost your productivity
- Why and how you should create an online Press Room
- Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
- How not to confuse hyper-activity with effectiveness - and how to measure your success accurately
- And lots more
This course is a perfect accompaniment to my course ‘Google Boost your Start-Up – how I get 1,000 new visitors every day'.
Your Instructor
- 18,917 students worldwide
- 10 courses
- 377 reviews
For the past 20 odd years Len has run his own business, Copywriting On Demand. He works from home, writing copy for organisations around the world - and lots of them have become personal friends.
His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.
Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.
Married for more than 50 years (a world record?) he has three sons.
He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.
His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.
Len can be contacted: [email protected]
Course Curriculum
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StartCase studies (12:17)
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StartForward Features - how to find out what editors and portals plan to publish (5:59)
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StartNOTES - Forward Features
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StartHow to find bloggers and journalists looking for YOUR input (6:32)
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StartNOTES - Finding bloggers, journalists and magazines
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StartSchmoozing Bloggers and the Press - little blue pills (9:56)
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StartNOTES - Schmoozing the media
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StartYour own, on-line News Room (3:21)
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StartNOTES - your own online News Room